![]() ![]() The findings in this year’s Benchmarks represent the creativity and craft of nonprofit staff who strive every day to reach and expand audiences. Our wonderful participants shared the details of almost 5.4 billion email and SMS messages, 681 million website visits, 374 thousand social media posts, and so much more. This year, Benchmarks is informed by the complicated, diverse, sometimes messy experiences of 215 nonprofits. And honestly, it’s all a lot more exciting - and a lot more useful - than any set of simplified instructions. Instead we have a cornucopia of tables and charts, we have toplines and trends, we have insights to tantalize your senses and amuse your bouche. So, no recipe to follow, sorry (unless you want to know how to make some food, that's here). The methods for cooking up a successful digital program are as individual and varied as the methods to make curry, or pho, or chili. The reality, difficult to swallow though it may be, is that our work and our world are much too complex to allow for such a prescriptive approach. Well, the annual M+R Benchmarks Study is… not that. ![]()
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